Gozney’s innovative and beautifully designed outdoor ovens have opened up a whole world of culinary possibilities for pro-chefs and enthusiastic amateurs alike.

We were tasked with elevating Gozney's brand identity to persuade a global audience, used to burnt bangers on a Sunday afternoon, that it was time to change the way they cooked outdoors.

Our brand strategy looked to redefine outdoor cooking, positioning Gozney as the epitome of design and function. This was future-facing tech with a big old hug from nature — and so everything from the packaging system to the resulting launch campaign embodied Gozney’s indisputable level of craft.

An enriched brand toolkit was complemented by a tone of voice brimming with swagger — all setting the stage for an identity that challenged conventions and transformed perceptions of open-air dining.

The success of the rebrand and subsequent campaign can be judged by the numbers they delivered. Surpassing the original six-month goal of 20,000 sign-ups in just two months — sales targets were subsequently obliterated, with £8m in revenue achieved within four hours.

It was time to say RIP to the BBQ.