Forty Eight Point One

Sea Arch Packaging

Our Work Sea Arch

Capturing the spirit of the south coast


In the fast-growing, highly competitive non-alcoholic Gin category, Sea Arch needed to stand out on shelf and online in an instant, and garner advocacy from their drinkers by connecting with their inimitable heritage.

Patterns inspired by the elements

A name born out of a cliff face’s natural erosion, it also acted as the perfect metaphor for their ‘more beautiful without’ ethos.

A walk on the south coast inspired a range of patterns created by seal kelp, one of the key botanicals in Sea Arch. These patterns were debossed to add tactility, running around the edge of the bottle to reflect the sea’s movement.

Sales increased by over 250% after the relaunch, driven by listings in several major wholesalers and the addition of three export markets

More beautiful without

The logo was refined by adjusting its type and matching the scale of the words ‘Sea’ and ‘Arch’. We added copper foil to the logo – a nod to the distillation tanks used whilst lifting its premium aesthetic and a scalloped edged label added a much-needed layer of tactility.

Finally, we moved the product’s standout botanicals to centre stage and ensured that the ‘More Beautiful Without’ message became an integral part of the customer’s interaction with the bottle.

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