Inspiring a team to inspire its guests
We were tasked with translating Sea Containers’ new brand ID across all key print assets and digital touch points.
The new identity itself was bold, fun and steeped in history, allowing us to mix pure function with moments of playful storytelling.
A bold and flexible set of assets
Focusing on key digital assets, including video stings, e-newsletters and social idents, we built a flexible set of frameworks allowing the internal team to be reactive whilst staying true to the brand guidelines at all times.
The design system we created had to accommodate Sea Containers’ key brand partnerships throughout the year.
It was crucial to retain the same visual language, spirit and pace throughout whilst staying respectful to the partnering brands.
Injecting life into a corporate world
Leading all design, copywriting and image sourcing, we designed the full suite of Sea Container’s external and internal facing collateral including sales brochures and internal documents.
House rules that felt empowering. Corporate information that you wanted to read. And sales collateral that compelled the reader to do the selling.