Forty Eight Point One

Sea Containers London Motion, Print

Our Work Sea Containers London
Team Ethos Video

London’s anchor on the River Thames


Sea Containers London was about to embark on a new journey. A new name and a vibrant brand identity had been created, signalling a major positioning shift for South Bank’s premier hotel.

Inspiring a team to inspire its guests

We were tasked with translating Sea Containers’ new brand ID across all key print assets and digital touch points.

The new identity itself was bold, fun and steeped in history, allowing us to mix pure function with moments of playful storytelling.

Brand reveal video

A bold and flexible set of assets

Focusing on key digital assets, including video stings, e-newsletters and social idents, we built a flexible set of frameworks allowing the internal team to be reactive whilst staying true to the brand guidelines at all times.

12th Knot - Sea Containers Very own rooftop bar

Brand partnerships

The design system we created had to accommodate Sea Containers’ key brand partnerships throughout the year.

It was crucial to retain the same visual language, spirit and pace throughout whilst staying respectful to the partnering brands.

Injecting life into a corporate world

Leading all design, copywriting and image sourcing, we designed the full suite of Sea Container’s external and internal facing collateral including sales brochures and internal documents.

House rules that felt empowering. Corporate information that you wanted to read. And sales collateral that compelled the reader to do the selling.

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