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Optimum Nutrition
Training for trainers
Optimum Nutrition is the leading provider of whey protein to the world. Of course, performance is not only linked to protein and ON are determined to take the lead on educating fitness professionals and personal trainers on the importance of nutrition.
By launching a newly accredited course focused on nutrition, aimed at dispelling myths and offering an educational platform for their core audience, ON have started to change how the fitness world thinks about what they put in their bodies.
We worked with London-based fitness influencers to film a series of short stings based on fast-paced workouts and what happens between training to showcase how everything between the last lift or mile of the day, to the next, is what powers your performance.
