Music for Business
Open Ear describe themselves as ‘the home of music curation for businesses’. It’s hard to argue with that.
Boasting a client list full of the most enviable brand’s in hospitality, Open Ear is run by a selection of music’s most revered experts and tastemakers.
Now a decade old and the competitive landscape as tough as ever, Open Ear needed to communicate why they were the only option for forward thinking hospitality brands wanting to squeeze the most out of their music.
We were tasked with creating an animation that could communicate a number of messages in a short space of time.
It needed to speak to operators wanting a total hands-off solution, those requiring complete complete control and those seeking something in-between the two.
We created a 3D, make-believe world focusing on seven individual scenes – each communicating a new benefit and reason for working with Open Ear.
Narration via voiceover alongside intricate sound design helped it feel human, real and relevant to the audience it was aimed at, whilst also showcasing Open Ear’s extensive breadth of music knowledge.