Curiosity to create new ingredients
Lyaness’ drinks menu is defined by seven unique ingredients. Each of these ingredients forms the basis of a range of cocktails. And each of these cocktails presents a story that demands to be shared.
We worked with Ryan, James and the team to capture ingredient-development in a fast-paced format, designed to resonate on social.
A family of assets
The framework, formed around animated type and consistently curated sound, connected the assets in a set, helping users to quickly pick out the next video in the campaign.