Vardo, a 19th-century Romany term for a horse-drawn caravan, needed to extend the Caravan brand into a more formal setting.
Long-known for offering a wide array of dishes from all corners of the globe, the team behind Vardo set themselves a new challenge – to create a nomadic menu. Combinations without a clear origin, pushing the limits of what would be expected on a dining table.
Rewarding the journey
The site incorporates a line that follows the user down the homepage, drawing the eye and representing the silk road and the travelling wagons the name harks back to. A withdrawn palette, distressed images and gentle page transitions connect the site with the design & ambience of the physical space.