The backstreet bacari brand
POLPO opened on Beak Street in 2009. Its authentic take on Venice and the bacari that inspired Russell Norman, helped the business gain a large and loyal following. Fast forward to 2018 and the brand had a small family of 7 beautiful restaurants. POLPO had become an institution.
POLPO x Campari
We worked with POLPO and Campari to celebrate the relationship between two brand icons, taking reference from the characters showcased in the London Campari Retrospective in 2018.
A relationship integral in cementing Campari’s positioning as the go-to aperitif in London was equally fundamental in enhancing the authenticity of the Venetian inspired restaurant.
We helped POLPO celebrate the rich heritage of both brands, creating print and digital assets to bring the campaign to life. It was also a chance to secure POLPO’s status as the place to go for Aperitivo Hour, driving a 40% increase in like for like sales.
We designed POLPO’s loyalty scheme collateral – based on Russell Norman’s infamous journals written while travelling Venice for the first time – to drive additional visits amongst the brand’s core audience, increasing spend amongst this segment by 200%.