Forty Eight Point One

Franco Manca Digital, Motion, Packaging, Print

Our Work Franco Manca

Fresh, local, pioneering design

 

Franco and Giuseppe

Few have a story as charming as Giuseppe Mascoli’s Franco Manca.

Capturing the restaurant environments, wood-fired ovens and teams in action, the film tells the story of how Franco Manca went from a small site in Brixton Market to a national phenomenon that changed pizza in the UK forever.

And who better to tell that story than the main man himself?

A radically simple website

We were tasked with designing and building a website which worked harder commercially whilst retaining their ‘radically simple’ and local spirit.

Geolocation upon landing, live site-specific specials pulled directly from the restaurant’s tills and a mobile journey focused on click & collect conversion.

Paying homage to Enzo

A design was needed for the limited edition beer inspired by Enzo Apicella, the illustrator synonymous with the Franco Manca brand.

Overseeing the design, artworking and production proofing for the small batch, we used a repeat pattern of Enzo’s famous pizza plane illustration to create an impactful wrap around for the packaging.

The anti-brand menu suite

We redesigned each menu for easier navigation and richer storytelling whilst maintaining the radical simplicity loved by the brand loyalists.

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