Lost in the market it created
Fast forward 10 years, and there are now multiple sites across the capital with ambitions for national expansion.
Sourced Market had created a new space. Others reacted. The market evolved. And a lack of brand definition and guidelines saw Sourced Market quickly lose ground.
We were tasked with helping them get back to leading the charge via a clearer, more empowering brand proposition.
Developing a voice for the megaphone
Underpinned by interviews with the key stakeholders, we created a new set of brand values, messaging pillars, a tone of voice and strapline. A vision to give consumers and employees a reason to believe again.
Clarity, warmth and wit
A scalable, flexible and streamlined visual identity was created, guided by the brand’s new messaging principles. A calm and reasoned palette was chosen to help further amplify each of the brand’s values.
And illustrator Nishant Choksi produced a set of illustrations that injected some much needed warmth, personality and wit.
A foolproof set of digital guidelines
With the brand set for ambitious growth, it was crucial that both Sourced Market’s internal team and third party agencies could seamlessly roll out the new identity.
So we developed a set of easy to understand digital guidelines that could be adapted instantly as the brand stretched.