A risk rewarded
Their existing brand identity failed to match the vision of the business nor its refined flavour profile. We were tasked with creating a fresh new look, befitting the liquid inside the can and appealing to the brand’s audience of early adopters – those willing to take a risk on something new.
Inspired by Werner Bischof’s photography of 1940’s exploration, we created a new identity that encapsulated the spirit of discovery and championed the brand’s urge to delve into territories few had walked.
A risk rewarded.