Re-thinking the commercial property market
Matthew Whitworth’s approach to business is infectious. The founder of Randell Commercial is opinionated, rebellious and as warm as they come. It was no consequence that the business had grown the way it had.
Matthew speaks for many when he asks:
Why should commercial property be transactional?
Why shouldn’t agent and client have a long-term relationship?
Why would a national presence be more prized than local knowledge?
We were tasked with developing a new brand ID, bank of photography and a website that would communicate the business’ approachable and friendly tone, while clearly standing out from the crowd.
A simple, modern, no nonsense site
Randell’s approach to finding commercial properties is what set’s them apart from the crowd. Corporate jargon and trying to sell you the most expensive let they can get away with isn’t their style. They prefer to keep things simple, find you a space that’s right for your business and become life long partners as your business scales.
We built them a site that reflected their modern approach to sales. It avoided using imagery of empty shells and reams of copy and instead focused on their knowledge of the areas they work in and reviews from the people they’ve worked with. This was all about validation and convincing those visiting the website to pick up the phone.