The anti brand for the anti wine snob
On a mission to decode wine and sticking its proverbial middle finger up to the wine snobs in the process, Passione Vino serve natural Italian wines that taste the way wine should.
And Passione Vino is what all wine bars should be.
Creating a spirit reflective of its founder
We were tasked with creating an identity full of heart, soul and a sense of magic – true to its founder Luca and the environment he and his team have created.
A website bursting with flavour
This was the archetypal anti-brand. No rules other than to embrace the chaos.
We developed a site that did exactly that, incorporating static with video, handwritten type and elements of interactivity to allow the user to make the site their own; befitting of the ethos championed by the Passione Vino team.