In search of what’s hidden
We were charged with developing a packaging system and brand identity that would stay true to their East End roots, convey their passion for championing the lesser-known, and uncelebrated, and help them stand out in a fiercely competitive and crowded marketplace.
Preserved for posterity
A new wordmark, utilising a forgotten typeface discovered on a crumbling sign in Soho, encapsulated the brand’s ‘seek out the unexpected and unfamiliar’ ethos and helped set the tone for what followed.
The city unseen
With a range of new beers ready to be launched, we created a series of distinctive collages that subtly drew inspiration from the rivers they were named after.
Striking enough to grab the attention of the casual drinker, they presented intriguing visual cyphers, ready to be decoded by the more committed and curious.
We then developed a rich, colourful, and, at times, wilfully odd tone of voice to capture the spirit of the hidden city, and the singular, maverick characters that inhabit it.
A match for the brand’s new visual identity, it rewarded the curious who were prepared to dig that little bit deeper.