Forty Eight Point One

Lost Rivers Brand, Packaging

Our Work Lost Rivers

Venture down a forgotten path

 

Founded in 2018, Lost Rivers is an ambitious, London-based craft beer brand, named after the hidden waterways winding their way through the capital.

 

As they looked to expand the business, they were keen to establish a more distinctive look and feel for the brand that could grow internationally.

Forty Eight Point One - 48.1 - Lost Rivers Brewing Co.
Forty Eight Point One - 48.1 - Lost Rivers Brewing Co.
Forty Eight Point One - 48.1 - Lost Rivers Brewing Co.
Forty Eight Point One - 48.1 - Lost Rivers Brewing Co.

In search of what’s hidden

We were charged with developing a packaging system and brand identity that would stay true to their East End roots, convey their passion for championing the lesser-known, and uncelebrated, and help them stand out in a fiercely competitive and crowded marketplace.

Preserved for posterity

A new wordmark, utilising a forgotten typeface discovered on a crumbling sign in Soho, encapsulated the brand’s ‘seek out the unexpected and unfamiliar’ ethos and helped set the tone for what followed.

The city unseen

With a range of new beers ready to be launched, we created a series of distinctive collages that subtly drew inspiration from the rivers they were named after.

Striking enough to grab the attention of the casual drinker, they presented intriguing visual cyphers, ready to be decoded by the more committed and curious.

Forty Eight Point One - 48.1 - Lost Rivers
Forty Eight Point One - 48.1 - Lost Rivers
Forty Eight Point One - 48.1 - Lost Rivers
Forty Eight Point One - 48.1 - Lost Rivers

Behind the Work

Design without a strategy doesn’t work.

London dialect

We then developed a rich, colourful, and, at times, wilfully odd tone of voice to capture the spirit of the hidden city, and the singular, maverick characters that inhabit it.

A match for the brand’s new visual identity, it rewarded the curious who were prepared to dig that little bit deeper.

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