Forty Eight Point One

Branding Rohit Ghai’s debut restaurant

 

Directly translated as ‘a small cottage in the middle of nowhere’, Kutir’s were spaces where hosts would challenge the chefs to produce the most innovative dishes possible.

 

 

Cassel’s Illustrated History of India

The discovery of ‘Cassel’s Illustrated History of India’ inspired not only the logo, but all of Kutir’s print, digital and motion assets – in turn helping to transport people to a place and time befitting of Rohit’s globally revered cuisine.

Steeped in Indian heritage

Our job was to create a brand rooted in history, celebrating the wildlife and scenery deeply connected to the founders’ childhood memories.

Paying homage to Rohit's Ghai's world class cusine

We worked alongside photographer Stuart Milne to capture the colour, finesse and precision of Rohit Ghai’s cooking.

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