Forty Eight Point One

The Art of Flowers

 

Sabine Mauer opened her first floristry in 2001, delivering bespoke floral arrangements and elaborate installations for clients including POLPO, St John’s Tavern and Richard Caring.

An identity true to its vibrant founder

Sabine was the business; she is the USP. So, we created a print and digital identity that was as personal, expressive, colourful and vibrant as Sabine herself.

An abstract approach to fluidity

Underpinned by the concept of abstraction and movement, we created a custom typeface with motion. We then incorporated a warped photography style set against a vibrant colour palette.

We created a custom typeface based around the concept that plants are never stationary.

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