Stirring up a fresh
digital experience
Stirring up a fresh
digital experience
Fresh off a rebrand, MOMA Foods was looking to extend beyond its product by investing in a website with as much range as its Oat-led catalogue.
Stuck in the rut of a highly saturated industry, they needed to be heard in a market filled with loud voices and louder brand IDs; communicating their competitive edge and accurately translating their rebrand digitally with a confidence that translates from print to pixels.
Brand ID & Photography: Together Design
We designed a website that not only enhanced their new identity, but amplified its impact, re-strategising the customer journey to better communicate and convert.
Aligning the information hierarchy to push new products and best-sellers to the fore, we used subtle video motion to draw (and hold) attention where it counts. Incorporating light-tough animation to mirror the brand's organic feel, the sales experience is effortless yet purposeful. SEO set the foundation for success throughout the site's migration, with tactical keyword application leading to a steady traffic transfer from the old server to the new.
A digital presence that aligns with their operation, the new MOMA website puts quality first. Presenting the brand with confidence and clarity, our platform rounds out a rebrand that reintroduces MOMA as it is: the most extraordinary alternative. Naturally.
Georgina Spence
Head of Marketing, MOMA