Cultivar was a business caught between its established past and vision for the future. Its founder, Daniel, approached us with a desire to reposition the luxury greenhouse brand and in turn, open up a new, more modern audience.

Dialling up its lifestyle appeal, the opportunity was to develop a distinct brand ID and website that could break new ground amongst its hyper-traditional competitor set. One that nurtured a following who valued flexibility as much as functionality.

An environment engineered to grow with you. We repositioned Cultivar’s innovative greenhouses as a framework for progress, providing high-tech, customisable formats for its customers. Products that were designed for more.

Honing in on the tagline ‘Space to Grow’, we geared its greenhouses as places that maximise user environments, in every shape and form. Providing users with the tools they need to push their capability, their framework and their everyday further than the rest.

Inspired by the motif of modularity and technology, our design reflected the duality of their greenhouses themselves. We created a visual language that evoked a sense of engineering and structure, balanced with natural elements of movement, energy and progress.

And we rooted our photography style in small lifestyle moments, using static videography to capture the quiet rhythm of nature and the intimate reality of lifestyle-led gardening.