Polu breakfast
Polu

Brand definition and positioning

Polú Poké opened their first store in Shoreditch in November.Our first task was to define the brand. Off the back of market research, countless conversations with founder Celia Farrar, competitor benchmarking and focus groups, we produced a brand key that now serves as a crucial reference point for everything they do. Who their audience is. Who their competition is. What makes them different. What they sound like. And ultimately what they stand for (and what they don’t).This informs the decisions they made then, the ones they make now and those they will make in the future.

Polu brand
Polu brand
Polu brand

Launch Strategy

You only get one chance at launching your first restaurant. And when the product is as undiscovered as Poké and the location as new as Principal Place, the pressure was on to ensure people turned up from day one.So we worked alongside the team to develop a launch strategy that generated maximum buzz. The result? A queue out the door from 11am until 3pm - at which point they’d run out of food. Job done.

Polu poke
Polu queue

Website

Polú Poké is a brand that bursts with flavour, colour and texture. Both the product itself as well as the store. So they needed a website that represented exactly that.We designed and built both Polú Poké’s holding website pre-launch as well as their full website once open with exactly that in mind. One that let the product do the talking, tells the story of how it all began and brings to life the energy of the brand.

Polu poke website
Polu poke website
Polu poke website
Polu poke website