The Website

POLPO opened on Beak Street in 2009. It’s authentic take on Venice and the bacaro that inspired Russell Norman back then, saw the brand quickly gain a large and loyal following.Fast forward to 2018 and the brand now has a small family of 9 beautiful restaurants in and outside of London. They came to 48.1 to design and build a website that transported people to the glorious decrepitude of Venice as much as the restaurants did.

Not only did it need to visually represent POLPO accurately, but in the increasingly competitive restaurant world it needed to work as hard as possible to drive business.We built a website that ensured customers could call a restaurant, find a location or book a table within 2-3 clicks. We integrated with Design My Night to ensure a quick and seamless booking journey. We built a custom CMS system allowing the team to update promotions within minutes. We developed a shop to allowing POLPO to sell its books and gift cards. And we ensured it was fully integrated with their CRM system ensuring POLPO could continue to engage with their customers.